Steve Jobs Impact on Pixar and Animation
Steve Jobs resigned from Apple at the time while he was focusing on the launch of the NeXT computer and he heard the establishment that George Lucas had on a group of creative people that were trying to acquire making a computer generated animation movie. This was in 1986 and there wasn't the technology established yet to create animation, Jobs had his group focus on saleable products. The first product was the Pixar Image Computer, it produced high resolution at the price of $135,000. Only about 100 of them were sold to intelligence and hospitals agencies. It took 10 years for Pixar to raise money to kickstart the company, John Lasseter would make short animations to make money for the company. It wasn't until the release of Toy Story in '96 that was the first success that saved the company from bankruptcy. Jobs and Lasseter teamed up on the idea to make computer generated animation from the inspiration of using technology to tell stories. Since they had children they wa...